Category

Anti-Ageing?

Anti-ageing is one of the most profitable claims in modern industry — and one of the least regulated. Every investigation here examines the gap between what we are sold and what the research actually shows.

Brand Check 17 Apr 2026

No7 Future Renew: the ‘clinically proven’ serum whose 97% claim applies to one parameter

'Clinically proven' doesn't mean what No7's Future Renew marketing implies it means.

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The Science Behind 4 Dec 2025

What vitamin D research actually reveals about the optimal daily dose

While supplement brands market 4,000 IU of vitamin D as optimal for immunity, investigative data reveal that these doses may actively damage your health.

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The Science Behind 8 Nov 2025

Hair Loss: Onion juice showed 87% regrowth in one study

If onion juice truly triggered 87% hair regrowth, why does it appear in no dermatology treatment guidelines two decades later?

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30 Oct 2025

NMN supplements boost blood levels but not health – what the research actually shows

NMN marketing promises anti-ageing benefits, but research shows that higher blood levels do not translate to improved health.

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9 Sep 2025

How the beauty industry invented ageing anxiety to sell solutions

Beauty companies spend $1.3 billion annually creating anxiety about natural ageing and then profit from selling the cure.

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9 Jul 2025

How Anti-Ageing Products Create the Problems They Claim to Solve

The global anti-ageing industry manipulates consumer psychology while selling products that largely fail to deliver the promised results.

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26 Jun 2024

The Science Behind the Practice of Shinrin-Yoku or “Forest Bathing”

Numerous scientific studies over the past decades have shown that the long-standing practice of forest bathing, a therapeutic immersion in the forest environment, can improve both physiological and psychological health.

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