Category

Sustainable Fashion?

Sustainability is fashion’s most contested claim. Some brands are rewriting the rules — others are rewriting their marketing. The reader decides what to believe.

Brand Check 28 Apr 2026

PANGAIA: The 2025 net-zero deadline that came and went without proof

PANGAIA holds Fair Wear Leader status and B Corp certification. Neither covers the carbon neutral labels or net-zero deadline most visible to customers.

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Tech Check 25 Apr 2026

Recycled polyester: solving one pollution problem while generating another

The fashion industry's most trusted sustainability material has a structural flaw its lifecycle assessments are not designed to measure.

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Tech Check 10 Mar 2026

Chemical textile recycling: the technology that works but cannot yet pay for itself

If the technology already exists, why did the world's first industrial-scale textile recycler go bankrupt with zero sales in a single month?

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Success Story 9 Mar 2026

Eileen Fisher: what forty years of sustainable fashion actually looks like

Eileen Fisher tops independent sustainability scorecards — and still receives a "Not Good Enough" rating overall.

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Brand Check 27 Feb 2026

Supercritical CO₂ dyeing: the waterless technology that uses water

If waterless dyeing was fashion’s cleanest breakthrough, why did its pioneer just go bankrupt despite backing from Nike and IKEA?

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Brand Check 26 Feb 2026

AYA Eco Fashion: the plastic-free brand that lists silicone in its plastic-free ingredients

AYA Eco Fashion built its brand on the promise of total plastic elimination — but its own product pages and ingredient lists tell a different story.

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Brand Check 24 Feb 2026

Knowledge Cotton Apparel: The sustainable fashion brand that traces everything except its manufacturers

GOTS certification and supply chain traceability are not the same thing — and Knowledge Cotton Apparel's own marketing blurs the line.

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Brand Check 29 Jan 2026

The lab-grown leather that fashion brands refuse to buy

The fashion industry claims to want sustainable materials, yet bacterial leather startups continue to collapse despite having functional technology and brand interest.

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Brand Check 10 Dec 2025

URBANIC: The ‘sustainable AI fashion’ brand selling cheap polyester

This investigation reveals how Urbanic's AI sustainability claims conceal cheap polyester and Chinese factories behind a London address.

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