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Anti-Ageing?

Anti-ageing is one of the most profitable claims in modern industry — and one of the least regulated. Every investigation here examines the gap between what we are sold and what the research actually shows.

Brand Check 17 Apr 2026

No7 Future Renew: the ‘clinically proven’ serum whose 97% claim applies to one parameter

'Clinically proven' doesn't mean what No7's Future Renew marketing implies it means.

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