Category

Sustainable Fashion?

Sustainability is fashion’s most contested claim. Some brands are rewriting the rules — others are rewriting their marketing. The reader decides what to believe.

Brand Check 6 Sep 2025

Quince: The ‘sustainable’ brand that scored 16 out of 100 on ethics

How can a brand that promises "sustainability as standard" score zero points for supply chain transparency and fair labour practices?

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Brand Check 5 Sep 2025

Nanushka: The luxury brand whose ‘planet-friendly’ leather is 44% oil-based plastic

Independent analysis reveals the gap between Nanushka's sustainability marketing and the reality of their "planet-friendly" materials.

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2 Oct 2024

Orange Fiber Turns Citrus Waste into High-Fashion Fabric

Orange Fiber transforms citrus by-products into luxurious fabrics, offering a sustainable alternative to convential textiles in high-end fashion.

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29 May 2024

The Problem with ‘Quiet Luxury’

'Quiet luxury' has emerged as a trend that favours understated aesthetics and high-quality materials. However, it raises questions about its genuine sustainability and its tendency to promote a sense of elitism with prices that only the wealthy can afford.

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Tech Check 16 May 2024

Is 3D Printing the Key to Sustainability?

3D printing is proving to be a sustainable solution that minimises waste through the precise and efficient use of materials. We explore the potential and limitations of this innovative technology.

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Brand Check 6 May 2024

Vivaia’s Shoes: Sustainable Innovation or Greenwashing?

Vivaia's innovative approach transforms recycled plastic bottles into fashionable and comfortable shoes. However questions remain about the true sustainability of using a highly recyclable material in a way that prevents further recycling.

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13 Mar 2024

Laundry: A Surprising Source of Microplastic Pollution

Laundry is surprisingly one of the main sources of microplastic pollution, as synthetic fabrics release millions of microfibres. What can we as individuals do to reduce the environmental footprint of our laundry and mitigate the effects of microplastic pollution?

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8 Mar 2024

Alchemy of Art: Deniz Sağdıç Weaves Waste into Wonder

Turkish artist Deniz Sağdıç transforms discarded materials into impressive portraits that deal with waste, sustainability and social issues. Her innovative process and public exhibitions encourage reflection on consumption and change and invite everyone to recognise their role in creating a better future.

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3 Mar 2024

From Fast to Mindful Fashion: The ‘Less is More’ Philosophy

Fast fashion perpetuates a cycle of low-quality excess and immense environmental and human costs. We explore the impact of fast fashion, the ethical alternative of slow fashion, and recommendations for more mindful clothing consumption that aligns purchases with personal values.

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