Editor's Pick
Nudie Jeans: the brand EU policy cites as a reference
Nudie Jeans holds Fair Wear's highest labour designation, full GOTS brand certification, and a free repair programme cited by an EU policy body — and a living wage gap that covers only half its supplier workers.
Read the InvestigationPANGAIA: The 2025 net-zero deadline that came and went without proof
PANGAIA holds Fair Wear Leader status and B Corp certification. Neither covers the carbon neutral labels or net-zero deadline most visible to customers.
ReadSupercritical CO₂ dyeing: the waterless technology that uses water
If waterless dyeing was fashion’s cleanest breakthrough, why did its pioneer just go bankrupt despite backing from Nike and IKEA?
ReadAYA Eco Fashion: the plastic-free brand that lists silicone in its plastic-free ingredients
AYA Eco Fashion built its brand on the promise of total plastic elimination — but its own product pages and ingredient lists tell a different story.
ReadKnowledge Cotton Apparel: The sustainable fashion brand that traces everything except its manufacturers
GOTS certification and supply chain traceability are not the same thing — and Knowledge Cotton Apparel's own marketing blurs the line.
ReadThe lab-grown leather that fashion brands refuse to buy
The fashion industry claims to want sustainable materials, yet bacterial leather startups continue to collapse despite having functional technology and brand interest.
ReadURBANIC: The ‘sustainable AI fashion’ brand selling cheap polyester
This investigation reveals how Urbanic's AI sustainability claims conceal cheap polyester and Chinese factories behind a London address.
ReadQuince: The ‘sustainable’ brand that scored 16 out of 100 on ethics
How can a brand that promises "sustainability as standard" score zero points for supply chain transparency and fair labour practices?
ReadNanushka: The luxury brand whose ‘planet-friendly’ leather is 44% oil-based plastic
Independent analysis reveals the gap between Nanushka's sustainability marketing and the reality of their "planet-friendly" materials.
ReadVivaia’s Shoes: Sustainable Innovation or Greenwashing?
Vivaia's innovative approach transforms recycled plastic bottles into fashionable and comfortable shoes. However questions remain about the true sustainability of using a highly recyclable material in a way that prevents further recycling.
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