Category

Sustainable Fashion?

Sustainability is fashion’s most contested claim. Some brands are rewriting the rules — others are rewriting their marketing. The reader decides what to believe.

Success Story 27 May 2023

Stella McCartney: Designing Elegance, Delivering Sustainability

The global fashion industry faces a critical issue of harmonising style and sustainability. As a pioneer, Stella McCartney's brand stands out by integrating ecological responsibility into every aspect of its operations, from design to delivery.

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18 Apr 2023

Why Zara Can Never Be Sustainable

30 years of fast fashion, led by giants like Zara, have created misguided price expectations for apparel. Ethical brands now struggle to justify their higher-than-average costs, which reflect the true price of responsible production.

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1 Sep 2022

The AI-Driven Fashion Revolution

AI's impact on fashion design. Discussing trend prediction, creative inspiration, and design optimisation while contemplating potential risks.

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