Investigations
In-depth reporting that examines claims against the available evidence.
All investigations
25 investigations
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Sustainability Check
PANGAIA: The 2025 net-zero deadline that came and went without proof
PANGAIA holds Fair Wear Leader status and B Corp certification. Neither covers the carbon neutral labels or net-zero deadline most visible to customers.
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Tech Check
Recycled polyester: solving one pollution problem while generating another
The fashion industry’s most trusted sustainability material has a structural flaw its lifecycle assessments are not designed to measure.
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Brand Check
No7 Future Renew: the ‘clinically proven’ serum whose 97% claim applies to one parameter
‘Clinically proven’ doesn’t mean what No7’s Future Renew marketing implies it means.
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Tech Check
Chemical textile recycling: the technology that works but cannot yet pay for itself
If the technology already exists, why did the world’s first industrial-scale textile recycler go bankrupt with zero sales in a single month?
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Sustainability Check
Eileen Fisher: what forty years of sustainable fashion actually looks like
Eileen Fisher tops independent sustainability scorecards — and still receives a “Not Good Enough” rating overall.
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Tech Check
Supercritical CO₂ dyeing: the waterless technology that uses water
If waterless dyeing was fashion’s cleanest breakthrough, why did its pioneer just go bankrupt despite backing from Nike and IKEA?
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Sustainability Check
AYA Eco Fashion: the plastic-free brand that lists silicone in its plastic-free ingredients
AYA Eco Fashion built its brand on the promise of total plastic elimination — but its own product pages and ingredient lists tell a different story.
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Sustainability Check
Knowledge Cotton Apparel: The sustainable fashion brand that traces everything except its manufacturers
GOTS certification and supply chain traceability are not the same thing — and Knowledge Cotton Apparel’s own marketing blurs the line.
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Tech Check
The lab-grown leather that fashion brands refuse to buy
The fashion industry claims to want sustainable materials, yet bacterial leather startups continue to collapse despite having functional technology and brand interest.
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Sustainability Check
URBANIC: The ‘sustainable AI fashion’ brand selling cheap polyester
This investigation reveals how Urbanic’s AI sustainability claims conceal cheap polyester and Chinese factories behind a London address.
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Sustainability Check
Quince: The ‘sustainable’ brand that scored 16 out of 100 on ethics
How can a brand that promises “sustainability as standard” score zero points for supply chain transparency and fair labour practices?
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Sustainability Check
Nanushka: The luxury brand whose ‘planet-friendly’ leather is 44% oil-based plastic
Independent analysis reveals the gap between Nanushka’s sustainability marketing and the reality of their “planet-friendly” materials.
