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Estée Lauder’s skin-longevity plan looks beyond individual signs of ageing

Mastering Skin Longevity is intended to guide ingredient and product research across the beauty group’s brands. The announcement contains no trial results showing benefits for skin.

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The Estée Lauder Companies wants to study biological processes that may affect several aspects of skin ageing at once, rather than address individual visible signs separately. The beauty group has announced Mastering Skin Longevity, a shared framework for research into ingredients, technologies and future skincare products. The Estée Lauder Companies (source, opens in new tab) Cosmetics & Toiletries (source, opens in new tab)

At its centre are what the company calls “Master Regulators”: proteins and biological signalling pathways that it says influence several ageing-related changes. The idea is to understand how these interconnected processes work and use that knowledge to guide product development across its brands.

The announcement sets out a research direction. It provides no study methods, results or human-trial findings showing that the approach improves skin.