LOLA brings “hormone-safe” claims to body wash and deodorant

LOLA, which sells period care, sexual wellness and vaginal care products, is expanding into body wash and deodorant marketed as “hormone-safe”. Announced on 5 November 2026, the collection comprises Gentle Body Wash and All Over Body Deodorant. LOLA via PR Newswire (source, opens in new tab) Cosmetics & Toiletries (source, opens in new tab)

The hormone-safety claim rests on ingredient selection: LOLA says the products contain no ingredients linked to endocrine disruption, meaning interference with the body’s hormone system. That describes the company’s approach to formulation; it does not, by itself, demonstrate a benefit to hormonal health.

LOLA describes the body wash as a gentle cleanser containing ceramides and aloe. It says the deodorant is aluminium-free and baking-soda-free, with a system for controlling odour. The company said both products were available through mylola.com and Amazon.

The brand also promises “100% ingredient transparency”, including disclosure of the individual ingredients used in fragrance. It says it uses EU standards as a baseline for ingredient safety and transparency.

However, the materials reviewed do not include the full ingredient lists or specify which EU standards and evidence underpin the claim that no ingredients are linked to endocrine disruption. Those omissions prevent an independent assessment of the “hormone-safe” claim from these materials. Ingredient disclosure can help shoppers understand what is in a product; it is a different proposition from demonstrating that the product protects hormonal health.

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