Revieve forecasts more personalised beauty shopping by 2030

Revieve, which develops artificial intelligence tools for beauty brands and retailers, expects personalisation to reach beyond recommending a suitable product. Its outlook for 2030 brings together shoppers’ behaviour and cultural context, their changing life stages, and the ways they move between digital and physical shops. These are the company’s forecasts, rather than findings from independent market research. Revieve (source, opens in new tab) Cosmetics Business (source, opens in new tab)

The report, “Human-Centered Beauty: The Forces Reshaping Beauty Through 2030”, is the third in a series. Its five themes fall into three groups: two on recommendations, two on wellness and one on connecting online and in-store shopping.

For recommendations, Revieve identifies two priorities. One is inclusive AI that better reflects different cultural contexts. The other is tailoring suggestions more closely to an individual’s behaviour.

The first wellness theme covers nutricosmetics—ingestible beauty products, such as supplements—and broader self-care. The second envisages skincare that takes account of hormones, sleep, stress and life stages. The report identifies these as directions for the industry; it does not establish that the proposed products or approaches improve skin or health.

The fifth theme concerns a more connected shopping experience. Revieve envisages recommendations and customer interactions carrying across websites, social media and physical stores. In practical terms, that could mean a shopper seeing a recommendation on a phone and continuing with it in a store.

The publicly accessible report page and accompanying Cosmetics Business coverage disclose no underlying data, research methods or sample sizes for the forecasts. The full report is offered through a download form. How widespread these approaches already are, and how firmly the predictions are supported, remain unclear from the accessible sources. What they offer is a view of where Revieve thinks beauty could go.

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