A Well-Rounded Artist

Pancara

Pancara

LONDON, United KingdomPancara Iturralde is a striking Bolivian singing sensation, currently based in Miami. With three albums and many singles under her belt, Pancara has also recently been voted amongst the sexiest performers at the Latin Grammy Awards alongside other leading ladies such as Jennifer Lopez. And her talents do not stop there, in addition to composing and producing music Pancara is currently enrolled at the Harvard Business School and already has a Master of International Business degree and 14 years experience in the financial and marketing worlds. As if that is not enough, this talented young lady also speaks four languages fluently and even finds the time to be President of the WALF World Animal Life Foundation. With family members including Bolivian presidents, opera directors, writers and two Miss Bolivias, Pancara was destined for the spotlight and has been exposed to the worlds of music, performance and fashion from a very early age.

Today I catch up with her as she recalls the shoot from her last album “Pancara” which received a Grammy nomination and was a “mega project” with 60 musicians, multi-Grammy award winning engineers and included one song that was arranged for 40 instruments and reached the US Top 30!

Following the success of this album, I was curious to find out more about the retro styles Pancara had chosen to reinvent her look for this shoot.

My music comes from a fusion of Afro-Bolivian rhythms and exotic sounds that are unique in some way, so I wanted to create a special moment and a unique scenario for the shooting of my latest work.

Pancara chose the island of Key West as her location as it is one of her favourite places in Florida.

Pancara is wearing torn jeans and a leather jacket from the 80s with a hairstyle from the 50s.

Pancara is wearing torn jeans and a leather jacket from the 80s with a hairstyle from the 50s.

“While exploring the island, we fond Harley Davidson motorcycles from the 60s and a beautiful hotel from the 40s which became the final scenario for the cover of my album.” Through the lens of photographer Haiek Norka, the Bolivian singer decided to use a simple dress with a mix & match of clothes and styles of different decades wearing torn jeans and a leather jacket from the 80s with a hairstyle from the 50s completing her look with some vintage accessories from her personal wardrobe. As Pancara says:

I think every occasion calls for a different look, but you can never go wrong with vintage – the 50’s and 60’s are totally my favourites.

Pancara

Pancara

Similarly, in other photo shoots, Pancara also decided to make a fusion of styles with a rocker theme, but featuring classic and elegant accessories like the vintage ring that belonged to her grandmother which added extra magic to the final ensemble. Pancara turns to vintage to find something that gives her a special touch, but that does not compromise her personality or her style.

I think vintage clothing is like yoga: you should only go up to where it feels good for you.

Pancara

Pancara

“I buy vintage style clothes from local designers here in Miami, from high street shops and international fashion designers. But the truth is, I do not want to get dolled up from head to toe with the latest trendy collections because they tend to dull your creativity and personality,” advises the artist. “In my relentless search for accessories and vintage clothing, I have found very original pieces in places like San Francisco and Los Angeles, but also here in Miami we have a wide range of marvellous vintage boutiques in Coconut Grove and Coral Gables. An alternative is Madeleine where you can get a lot of good ideas,” concludes the singer and vintage fashionista.

As Pancara demonstrates, fashion is not just limited to the catwalks, but it is also used to help musicians project their creativity and taste, adding a further dimension to a well-rounded artist.

Courtesy of: Pancara Iturralde | Photographer by: Haiek Nork | Website: www.pancara.com
Elizabeth Deheza About the author

Hyperactive perfectionist, vintage lover and working mother, coordinates and directs content across The FG Magazine. Comes from everywhere and nowhere; educated in six different countries with a MALD in International Security and a career in management consultancy.

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