LONDON, United Kingdom — These days, getting a facial is as common as getting a manicure, and women go to the dermatologist or spa as often as they go to the nail salon. Having a well-maintained skin is just as much of a status symbol as owning a Birkin. Looking great without wearing much make-up is just as powerful as wearing diamonds. Your skin reflects your lifestyle and your status.
In Asia, women’s basic skincare routine includes a minimum of four steps: toner, essence, eye cream and lotion (maybe some cream). Additionally, in order to maintain their skins condition, women tend to see the dermatologist on a regular basis. They rigorously keep their skin renewed and as clear as a baby’s, and the new trend to help achieve this is: GOLD.
Gold Facial Treatment: New Trend?
Gold has historically been the preferred material for jewellery and accessories due to its beautiful colour, durability and rarity. However, these days people use gold for more than just jewellery. It is possible to see thin films of edible gold beautifully decorating the top of cakes and even sushi.
Throughout history, gold has also been used for beauty and skin care. Cleopatra reportedly used to sleep in a gold mask every night. The ancient Romans used gold salves like ointments to treat a variety of skin problems. In the East, the Queen of the Ching dynasty used a gold massage roller on her face every day to maintain her beauty. Also, gold facials were seen in the ancient Indian healing art of Ayurveda and were said to firm the skin, give it a glow and reduce wrinkles.
Gold Benefits for Skin
Below we present you some of the benefits of gold and how it enhances the beauty of our skin:
- Gold stimulates cellular growth of the basal (deepest) layer of skin to regenerate healthy, firm skin cells and provide a tightening effect by discharging waste from the skin.
- Gold slows down collagen depletion and the breakdown of elastin to prevent sagging skin. It also reduces the appearance of fine lines and wrinkles.
- Gold reduces the appearance of sun damage and age spots. Since 1929, gold has been successfully used to treat rheumatoid arthritis by reducing inflammation. Gold’s anti-inflammatory properties also decrease skin inflammation, thereby slowing down melanin secretion and reducing age spots.
- Gold fights off damaging free radicals to help prevent the premature ageing of the skin.
Gold Facial Treatment in London
Due to these characteristics, gold facial treatments are becoming more popular at salons and spas. For those who want a gold facial in London, check out Zen Health Spa, which offers many great facial treatments and you can add a gold mask to any of their facials. According to the beauty technician at Zen Health Spa, a gold mask has good anti-aging effects and helps with skin cell renewal. Also their gold mask is specially designed for hydrating and soothing the skin. Their gold masks contain serums with ingredients including nano-particle gold, collagen, hydrochloric acid and aloe extract.
Another popular gold facial treatment is gold thread lifting. You might think that lifting is for women over the age of 40, however that does not the case in Asia. Lifting is also getting popular with younger ladies as a way of ‘preventing’ aging. Unlike a regular thread lift, a gold thread lift uses thread made of gold, which will lift just as well as regular thread, but will also provide the positive characteristics of gold working under the deepest layers of skin.
Gold lasts forever. Women throughout history have turned to gold for eternal beauty. It looks like modern women are finally catching up.