When vintage is a constant inspiration

Dream Factory Milano

Dream Factory Milano – Virginia Varinelli in her studio

MILAN, Italy — When I first heard about Virginia Varenna – a skilful seamstress, pattern maker, designer and founder of Dream Factory – I was immediately fascinated with her work and I wanted to know more about the story of this 27 year old emerging Italian designer.

Nowadays needlework is not such a common job, especially for a young girl. Her passion for it comes from her family history as both of her grandparents were tailors, so basically she grew up among sewing machines and fabrics. From a young age Virginia made her own creations, but it was only after high school that she decided to embrace the fashion industry by joining a series of fashion companies as a pattern maker. However, after acquiring the necessary experience and realising that she was too creative to work within a specific brief, this talented designer decided to start her own business.

The creator

Virginia creates tailored dresses, coats and skirts among other items, based upon the needs and physical features of her clients. As she highlights:

Sometimes [my clients] have a clear idea of what they want and they ask me for an item with specific characteristics, but sometimes they want me to make a proposal that matches my style and my taste as well as their traits.

Dream Factory Milano

Dream Factory Milano – Virginia Varinelli in her studio

Virginia loves to design new pieces and she has created a collection of articles her clients can browse or draw inspiration from for their own creations. What I find unique is the fact that the Dream factory offers a customisation service with a talented and creative designer, rendering the idea and the brand different and setting it apart from others.

The vintage lover

Virginia is passionate about vintage styles. Apart from wearing vintage clothes herself, she usually uses fabrics that she finds in antique markets around the world or old warehouse of fashion companies, and she even possesses a collection of vintage fashion books. One of her manias is the prints featured in old scarves and she often uses these patterns in her creations. “I am fascinated by the idea that there is a story behind a vintage piece and I like also the fact that you can make it live again in a new life”. This is one of the reasons why Virginia decided to refashion old clothes. She can take an outdated dress and rework it into a gorgeous new one that looks sometimes very different from the original one. On other pieces she keeps the main features but embellishes them with fresh and original details.

I can change just some parts such as using a new lining and buttons or really transform the garment into something new.

Dream Factory Milano

Dream Factory Milano

Dream Factory Milano

Dream Factory Milano

The educator

In order to involve more people in the refashion world, Virginia organises courses and workshops for anyone who wants to learn how to sew and make changes to pieces they have forgotten in their wardrobes or that they simply do not find useful, functional or beautiful. To better understand what it takes to refashion an original piece, Virginia shares with the FG Magazine some insights and tips worth trying:

    1. Look for accessories: Items that can be easily applied with needle and thread or sewn even by those who do not use the sewing machine or who have just approached this world (suggestions: vintage trimmings, lace, pearls, pieces of fabric or buttons).
    2. Details make the difference: You can replace parts of a garment, a pocket, collar or sleeve, maybe replaced with contrasting colours and with textiles completely different from the original fabric (lace, transparent silk, also to embellish an anonymous or damaged item).
    3. Elimination is a key word: A length in excess, a sleeve that is too wide or a too bulky collar.

So what are you waiting for? Make a quick brainstorm around the pieces in your wardrobe that need to be refashioned and get started!

Dream Factory Milano

Dream Factory Milano – Virginia Varinelli in her studio

Courtesy of: Virginia Varenna, Dream Factory | Facebook Page: DreamFactoryMilano
Alessandra Lolli About the author

Jet setting, multilingual fashionista brings us lifestyle and fashion tips from “the Milanese” and around Europe. With a B.A. in Business Communications and a strong background in international PR, she can captivate audiences around the world.

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