Content Marketing: Strategies and Tools

content-marketingSIENA, Italy — Why does your business need a Content Marketing Strategy? And how do you create the best one for your company? Undoubtedly, great content is key to your business success: staying focused on web writing can help grow your company’s on-line brand visibility and reputation, increase your customer value and improve your company’s ability to earn money.

What exactly is Content Marketing?

According to the Content Marketing Institute: “Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action.”

Content Marketing first of all

Jason Fried, one of the best content experts, co-founder and president of 37signals (makers of Basecamp and other web-based collaboration tools) predicts that “there isn’t marketing without content.”

Fried is also co-author, along with David Heinemeier Hansson, of the book Rework that shows you the best and fastest way to succeed in business:

“When you don’t know what you believe, everything becomes an argument. Everything is debatable. But when you stand for something, decisions are obvious… If you are trying to decide among a few people to fill a position, hire the best writer, it doesn’t matter if the person is a marketer, a salesperson, a designer, a programmer or whatever, their writing skills will pay off. That’s because being a good writer is about more than writing clear writing. Clear writing is a sign of clear thinking. Great writers know how to communicate. They make things easy to understand. They can put themselves in someone else’s shoes. They know what to omit. And those are qualities you want in any candidate.”

Writing is making a comeback all over our society… Writing is today’s currency for good ideas.

Developing Content Marketing

By now, you may be thinking how to develop an effective content marketing promotion strategy for your business to be successful? Don’t look any further, below we have put together 8 great ways to improve your content marketing strategy making quality content key to your business success.

1. Optimise your content for search

When you are finished creating your content, make sure to optimise it for the Top Search Keywords: Google’s AdWords tool Keyword Planner can help you choose the best keyword phrases to include in your text.



2. Make your content more social media friendly

Don’t forget to add Social Media Buttons to your website to make your content easier to share. These multi-channel platforms include: Facebook, Twitter, Google+, Instagram, YouTube, Pinterest and many others like Flickr, LinkedIn and SoundCloud.

3. Make your content look more attractive by using lovely images

Images make your website content seem more real and tangible. Choose images that support your content to give life to your text making sure that the size, formatting and colours add the right balance to your overall presentation.

4. Create meta tags for your website

By adding a list of Open Graph Meta Tags you can optimise your content for sharing on the world’s largest.

5. Share your content with your (social media) audience

You can encourage social sharing with some simple tactics: asking, for example, to please ReTweet your website content. Alternatively, if you have a budget for social sharing, you can use Sponsored Tweets to promote your Tweets to a larger audience getting more ReTweets, Likes and Replies.

6. Tap influencers in your social content.

Influencers can get your content in front of the right people making your content go viral. Use Tribber, the largest influencer platform to get more shares.

7. Make sure to promote your content at the best times.

Refer to Kissmetric, a revolutionary analytics platform, to better manage your website content driving traffic to it.

8. Share your content with your e-mail list.

Content (upgrades) are another way to grow your e-mail database for free and the best way to get a better understanding of your audience’s interests.

9. Connect with other Bloggers

Subscribing and reading other blogs in your niche, you can get the opportunity to connect with their audience and grow your traffic.

10. Your ideas must be original

  • Create original content
  • Find Guest Bloggers to write Guest Posts on your site. Guest Blogging can be an excellent way to promote your business helping you grow your on-line audience
  • Insert keywords in your web content. You can use Keywordtool to identify the right target keywords

Content Marketing: Why Storytelling is essential?

Storytelling is about telling and creating stories in a compelling way, you can see it as a great way to build a strong relationship with your customers making the difference with successful content marketing by identifying with your story, your passions and hopes.

According to the Pixar Animation Studio, here are 22 rules for Great Storytelling.

Content Marketing tools

Below you can find the ultimate list of Free Content Marketing Tools you can’t live without:

  • Creates infographics and interactive on-line charts. It’s free and super easy!
  • Camtasia Studio: Gives you the tools you need to record a video. Video plays a crucial role in the rise of content marketing (you can create a Vlog: a Video Blog or Video Log).
  • Talwalker: It is an incredible social media monitoring tool.
  • Hootsuite: Manages social media accounts and tracks keywords.
  • Google Trends and Google Insights can be used to find the latest hot trends across the web, refining and targeting your website content.
Alessandra Frega About the author

Lawyer, blogger and aesthete, brings hidden gems and established brands from Italian fashion. With a degree in Law and a Master’s in Diplomatic Studies, her fun loving alter ego has a passion for fashion.