Eco-friendly products are booming across California, we have scoured the state for our favourites and are meeting the organic beauty brand Deep Roots and retailer Credo Beauty.

Nancy and I wanted to wear a natural/clean lipstick, but we could not find a brand among the “naturals” that had great wearable colours, a good taste and texture and performed as well as the “non-natural” or traditional lipsticks — so we set about to create what we would love, and knew others would as well.