MILAN, Italy — If you ever wondered about how a modern woman looks like then Annagemma Lascari is definitely your answer. A social butterfly with twenty years of experience as a senior Fashion Designer and Art Director. Her frontier is the creative and strategic development of haute couture pieces and capsule collections at her private studio, Atelier Lascari. To add to her wealth of fashion knowledge and experience, she is the charming wife and mother of a beautiful little Italian family.
I first met Annagemma during my master studies in Domus Academy. She arrived with a fierce aura and sparkling eyes that remind you of Hollywood classic starlets while they send you a silent message warning you that she sees right through you, just like an X-ray scanner would. As the creator and director of the best selling master’s degree in fashion management and master in fashion styling & visual merchandising, you could tell that you are against a big challenge. Add to that her almost overwhelming experience and presence, we were all left in awe and anticipation.
While time passed, Annagemma unravelled a softer nurturing side. Just like a cocoon, she consciously built individual layers of confidence for each of her students. Extremely sharp in recognising each person’s abilities and pushing them beyond their limits.
But how did all this originate? Well, her academical and professional journey came into being under the direction of the master couturier Gianfranco Ferre as the late designer was the founding professor of the department of fashion design at Domus Academy. Annagemma graduated with flying colours and shortly after, she was selected as the winner of the prestigious Italian Emerging Talents competition and showcased her collection at the runways of Alta Moda in Rome. Soon after, she opened her haute couture Atelier Lascari and the rest was history.
In addition to her career in sartorial design and education development, Annagemma is a consultant to several entrepreneurial projects that combine creativity, brands and communication strategies. She was able to produce many projects combining fashion, communication and international music icons such as Robbie Williams and the Italian super star Morgan. Her presence in the trend and communication arena is equally recognised as the contributor to some of the strongest players in the print façade — ranging from Vogue Sposa to Immagina by Angelo Garini, and the author of the first TV talent show covering the fashion system and Made in Italy, Dress your Talent.
Beside being listed by The House of Fendi in The Whispered- Directory of Craftsmanship, her latest post as the Couture Director for one of the most iconic Parisian fashion houses is just the icing on the cake.
The role model
Annagemma Lascari is a pure representation to what Albert Einstein said on the influence of an educator, “It is the supreme art of the teacher to awaken joy in creative expression and knowledge”. I witnessed her going above and beyond to spark the torch for hundreds of young ambitious fashion managers, and she will certainly continue to be a role model to look up to for decades to come.