The Orient Fashion American Effect

The Orient Fashion American Effect

The Orient Fashion American Effect

BOCA RATON, United States — I have always been drawn to Eastern fashion due to its precise attention to detail and chic flair that it exudes. Everything about it reflects a transformative spirit and sophisticated lifestyle which I love. It fuses high fashion, small form factor and innovative function to take certain designs from a necessity to a lifestyle. For these reasons, many new Chinese designers have found great success in currently dominating the western American fashion scene.

The Orient Fashion American Effect

The Orient Fashion American Effect

The Orient Fashion American Effect

The Orient Fashion American Effect

The Orient Fashion American Effect

The Orient Fashion American Effect

There has been an unprecedented amount of Chinese designers that have recently started to influence the American fashion industry. I recall when on September 2013, eleven avant-garde Chinese designers showcased their Spring/Summer 2014 collections in a fashion show and an exhibition for the London Fashion Week. The entire collections of Yiqing Yin, Ma Ke, Liang Zi, Guo Pei, He Yan, Li Xiao-yan and Lu Kun were all tailored with classic looks that will stand the test of time and lead western fashion into the future. As soon as I saw the colourful and artistic prints in these collections, I realised that these looks will be an instant success with the American fashion consumers. They can easily be dressed up or down which make them very versatile.

China’s fashion industry is constantly producing new energy that has much western appeal. These designers recognise the best of modern European designs of simplicity and practicality and incorporate touches of Chinese elements in them for a graceful and beautiful outcome. The silk materials that make up these pieces are cut to perfection and flatter most body types. More importantly, they understand that some European designs just would not appeal to Chinese customers as much as they would to the American ones.

I believe that the key to their success lies on the recognition of the differences and similarities of the lifestyles between the two different countries. Chinese designers have found a way to balance a brand’s style and functionality with a blend of eastern and western style that will appeal to the American industry. Lu Kun’s line has all the elements of transitional fashion and classic style that are wanted by many in the industry. They are all able to gain commercial success by promoting internationalisation and business development for all these local designers. They have successfully proved what Shanghai can do on the world fashion stage. They have brought these cultural inspirations together in their designs and have been able to design clothing of traditional elements with a very modern edge.

Last year alone, the Chinese fashion market made a profit of $63.1 billion from American buyers. This represents more then 73 percent of their revenue coming directly from American consumers. What this means for American designers is that they will need to work much harder to compete with all these new cutting edge designers that are starting to dominate the western fashion market more and more each year.

My favourite designers include Shiatzy Chen, Ma Ke, Liang Zi and Guo Pei, to mention a few; all of them feature designs that have that perfect blend of international mix and appeal. I believe that we will be seeing more collections by many upcoming emerging designers that are going to be following in the footsteps of their successors and influencers who are currently at the top of their western influential game. While some may think that this is just a demand trend of the moment, others believe that this trend is here to stay and gain even more popularity within the American fashion industry.

If you were to be told that in just a few years Chinese designers will be the most profitable ones in the world, would you find it hard to believe or would it come as no surprise at all?

The views expressed here are the writer’s own and do not necessarily reflect those of The Fashion Globe Magazine.
Alaina Dumitru About the author

Fashion stylist, lifestyle blogger, health and fitness enthusiast brings us leading American fashion tips from South Florida and around the world. With a degree in Psychology and Business her passion for fashion, jewellery and making women look their very best always has her audience waiting on what she will be creating next.

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